DC Comics hero Batman is an authentic cultural icon, and has appeared in everything from radio to television and film, and inevitably, extensive merchandising such as action figures. The Gotham city crime buster and his sidekick Robin were brought to wide international notice through the camp 1960s TV series although Frank Miller's mini-series comic book Batman: The Dark Knight Returns and Tim Burton's 1989 film helped to remind the public of Batman's darker roots. With numerous big screen Batman movies since that time, including the late Heath Ledger's iconic performance as The Joker in Christopher Nolan's 2008 The Dark Knight, Batman's grip on our collective imagination seems as firm as ever!

In 1972, The Mego Corporation released their own line of DC Comics 8" action figures called The World's Greatest Super Heroes! featuring  Batman, Robin, Catwoman, and The Joker.