I’ve been a vegetarian for almost all of my adult life so it’s been quite some years since I’ve eaten a burger or stepped inside a McDonald’s restaurant, and as a result have never really been a collector of the ever popular McDonald’s Happy Meal toys and action figures. They do seem to turn up in bargain bins and on market stalls pretty regularly, however, and I inevitably find them hard to resist!
A stroke of marketing genius, Happy Meal toys have been getting kids to drag their parents into the fast food chain for decades, with Disney heavily involved with the company as a means to promote its latest films during the 1990s, until they abruptly ended that relationship in 2007.