Elvis Presley’s much maligned but undeniably astute business manager “Colonel” Tom Parker understood better than anybody else very early on in Elvis’ career how to market the King of Rock ‘n’ Roll as a commodity. Elvis memorabilia and gadgets of every type were essentially the brainchild of Parker who never ever missed a chance to make a dime.
Today, on what would have been Elvis Presley’s 75th birthday and more than thirty years after his premature death at the age of only 42, millions of Elvis Presley fans all over the world are celebrating the anniversary of his birth.